Marketing, sales and e-business
[+] Partnership coordination:
- Company prospecting and director coordination/training
- Coordination/fertilisation of asset accounts and networks (consortia)
- Management, negotiation and renewal of Tour Operator contracts
- Extensive search for new partnerships
- Targeting groups and series
- Search for availability
- Quotes and central booking
- Creating and launching promotions
[+] Consulting, acquisition audits and Company Life Reporting
[+] Updates and production:
- Reporting (monthly sales tracking reports, 10-day forecasts, daily position report, Business on Board, budget and N-1 variance)
- Daily monitoring
- Monthly tables for aged trial balances and receivables decisions
- Weekly sales staff contact reports
[+] Protection of turnover
(solvency, fragmentation, control of distribution channels and tools)
[+] Payment supervision...
and “commercial” debt collection
[+] Monitoring flows, day by day and hotel by hotel, at 60 days:
- Recommendations/support for orienting pricing policies
- Yield management
- Monitoring and competitive intelligence, market positioning
- Verification of openings and closings by distribution channel
- Monitoring net prices
[+] Hotel Web marketing:
- Programming on third-party websites and negotiating terms
- Developing house sites and the www.Book-your-hotel.com central service
- Internet marketing
- Natural search engine optimisation
- Sponsored links
- Affiliation programmes
- Customer newsletters
[+] Hotel standards and Brand affiliation:
- Implementation and use of “toolboxes”
- Bringing products and services up to standard
- Defining the room concept and decoration choices
- Defining standards
- Organising inspections and coordination
See also...
Viewpoints / Interview
“The work by the marketing and sales team at Paris Honotel is first and foremost…teamwork with the Hotel Manager. The types of hotel customers – groups, businesspeople or tourists – are studied to set prices and yield. That is how we develop sales and hotel occupancy rates.
Who hasn’t made a purchase on the Internet? Web sales are also an essential element in getting new customers. Whether with on-line retailers or on the hotel’s own site, you have to make the most of each channel to make sure the hotel is visible on the Internet.
Lastly, each hotel is different. A hotel = a strategy.”